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Posts Tagged ‘top accounting firms’

I am always excited to share about Withum’s rankings in the many prestigious lists where you will see our firm’s name. Today is no exception. The Vault Accounting 50 for 2017 was recently released. Vault is a highly respected “career intelligence” website which surveys employees to determine the results of the rankings. Scores are weighted in the areas of satisfaction, business outlook and firm culture. You will see that Withum is ‘trending up’ in the Accounting 50 list from 17 last year to 13 this year.

Notably, there were 6 categories in which our firm appeared in the top three spots:

  • Withum ranked #1 in “Philanthropy” – Wow! We are thrilled that initiatives such as Withum Week of Caring, $5 Jeans Days, and the Staff Hardship Relief Fund truly resonate with our staff.
  • Withum ranked #2 in another two – “Travel Requirements” and the “Benefits” categories.
  • Withum ranked #3 in three categories – “Compensation,” “Culture” and “Firm Leadership.”

For the first time in our history of being listed in Vault, Withum ranked in a Practice Area: #23 in Forensic Accounting! What a great testimony to our skillful Forensic and Valuation Services team!

The Withum Way spirit is alive and well. I cannot say ‘thank you’ enough for the continued support demonstrated by all of our staff who are truly the cornerstone of our firm’s success, dedicating themselves to our clients, to our communities and to each other.

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We call tax season “busy season” for a reason – everyone in the firm is exceptionally busy churning out the tax returns for our valuable individual and business clients.  However, it’s important to be mindful that busy season can also present additional marketing opportunities that will lead to new business after busy season.

  • Value Add.  This is a good time to work on becoming a client’s trusted advisor.  Make value added recommendations while at their offices.  Ask them what the 5 year plan is for their business’ growth and development.  And, what keeps them up at night.  With this information, we can help them achieve their goals and solve their problems.  We should get client contacts signed up for applicable firm newsletters, tax tips, seminars, etc.  This will provide contacts you’re working with information that will help them beyond tax season.
  • Ask for the referral.  Once you have a great client relationship, let them know you enjoy doing their work. Clients are your best sales people – they already believe in our firm and our abilities.
  • Don’t forget referral sources.  Call one of your top referral sources to see if they have any new leads.  Set up a lunch.  Hey, everyone needs to eat no matter how busy they are!  They will be impressed you took the time to call them during busy season.  Remember, you are helping them as much as they are helping you.
  • Client Service.  Nurture client relationships and let them know how important they are to your firm.  Don’t just assume they know this – tell them.  When appropriate, ask them if there are things we could be doing better. Client service and strong relationships with clients are critical to the future of your firm.

It is so important (and easy) to stay in front of clients and prospects during these next few months.  With just a little time each week, it is possible to turn busy season into marketing season!

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